There’s a new player making waves in an industry dominated by big banks.

Imprint, the 5-year-old credit card startup, beat out banks in a competitive bidding process for a new co-branded card from online shopping platform Rakuten, CNBC has learned.

The deal is the most recent sign that Imprint is gaining traction in the co-branded credit card industry.

The New York-based startup also just raised $70 million in additional capital, boosting its valuation by 50% to $900 million less than a year from its previous round, according to Imprint CEO Daragh Murphy.

Credit card partnerships with retailers, airlines and hotels are some of the most hotly contested deals in finance. Brands often go through extensive bidding processes to select a card company, while the companies compete for the right to issue cards to millions of loyal customers. The industry’s largest players include JPMorgan Chase, Capital One, Citigroup and Synchrony.

“We’re talking to Fortune 500 companies about being their partner and them choosing us over Synchrony, over Barclays, over U.S. Bank,” Murphy said in an interview. “We have to kind of walk and talk like we’re a big, important company, even though we still have a startup ethos.”

That’s why the company recently raised capital, bringing its total to $330 million, most of which is held on the firm’s balance sheet, according to Murphy. Those funds help show potential partners that Imprint has staying power, he said.

Imprint also has about $1.5 billion in credit lines from banks including Citigroup, Truist and Mizuho, which it uses to extend loans to card customers, Murphy said. The startup is behind the cards from brands including Eddie Bauer, Brooks Brothers and Turkish Airlines.

To offer its credit cards, Imprint usually partners with one of two small banks, First Electronic Bank or First Bank and Trust. Imprint handles the customer experience, including the technology and credit decisions, while using the credit card rails of regulated banks.

In the case of the Rakuten card, Imprint is relying on the American Express network, which allows users to get Amex purchase protections and other perks. It is using First Electronic Bank to help issue the cards.

“Though we’re not a regulated bank, we’re effectively building a bank,” Murphy said. “We have to do all the same things as a bank. We’re a capital markets company; we’re a compliance company; we’re a risk and credit and fraud company; we’re a technology company.”

To gain a toehold in the market for co-branded cards, which can be used anywhere credit cards are accepted, Imprint decided it would focus on a seamless digital experience for customers, Murphy said. That requires technology integration that is difficult for established players who rely on third-party companies including Fiserv to complete transactions, he said.

“The banks are in trouble because they don’t own the technology that the credit card runs on,” Murphy said. “Every credit card in your wallet, whether it’s Chase … or from Citi or Synchrony, they rely on two or three different third parties to power the technology.”

Imprint also decided to set itself apart by making it easy for customers to pay off their loans, Murphy said. Card companies including Bread Financial and Synchrony make a far larger percentage of revenue from late fees than Imprint does, he said.

“You shouldn’t have all these regressive late fees, and you shouldn’t make it hard to pay,” Murphy said. “The easier we make it to pay, the more likely you are to use the card, and the more likely you are to use the card, the better it is for everybody.”

Finally, Murphy said the company’s low customer acquisition costs allow it to fund more rewards for card users.

The new Rakuten card, for instance, offers users an extra 4% in cash back in addition to what customers earn through shopping on the online portal, capped at $7,000 in spending per year.

Users also earn 10% in cash back while dining at Rakuten’s partner restaurants, and 2% cash back on groceries and non-partner restaurants.

The previous Rakuten credit card was issued by Synchrony and discontinued in 2022.

Corporations are continuing to spend on business travel, but are being strategic about how they allocate those dollars amid ongoing trade uncertainties, according to new reports from the travel and expense platform Navan and the Global Business Travel Association.

Corporate travel spending activity increased 15% year over year in the second quarter of 2025, according to a business travel index published Tuesday from Navan.

Navan’s index, backed by Nasdaq, is derived from millions of corporate business transactions on its platform. It examines the amount spent and number of transactions relating to airline travel, hotel reservations and expense transactions from corporate cards.

Amy Butte, Navan’s CFO, said during an interview that from talking with other chief financial officers over the past few months, she never got the sense that corporate leaders would stop spending on business travel altogether. Instead, they are in “wait and see” mode.

“If you’re making choices about where you’re being cautious, we’re not seeing people be cautious in the area of relationship building, either with their customers or with their teammates. We’re still seeing the spend allocated towards travel as a key component of any business strategy,” Butte said.

But while global business travel is expected to reach a new high of $1.57 trillion in 2025, according to a Monday report by the Global Business Travel Association, that total represents 6.6% year-over-year growth, which is less than the 10.4% increase that was previously predicted. GBTA cited trade tensions, policy uncertainty and economic pressures as the reasons for the more moderate growth.

A string of sentiment polls by GBTA also shows that corporate travel optimism for the rest of 2025 appears muted. The percentage of respondents who said they were optimistic about the overall outlook for the business travel industry in 2025 dropped sharply from 67% in November 2024 to 31% in April and declined slightly again this month to 28%.

The findings from both reports, grouped together with commentary from airline CEOs last week, show C-suite leaders are still largely left in wait-and-see mode amid President Donald Trump’s fluid tariff policies, but companies appear now to have a better read on how they will manage the uncertainty.

“Historically, corporate travel has been the first thing, one of the easiest things, to minimize if you’re a company,” Delta Air Lines CEO Ed Bastian said during the company’s earnings call this month, adding that corporate travel on the airline has been flat on a year-over-year basis.

But Butte said that Navan has not seen a drop-off in business travel. Instead, businesses are shifting how they are spending.

For example, Butte said businesses are continuing to commit to individual, face-to-face meetings, rather than spending on large group outings. The Navan index shows that spending on personal meals, meaning one-on-one meetings held over a meal, was up 9.8% from last year, while spending on team events and meals was the only category in the report that declined.

Navan did see some compression earlier in the year in the share of higher-priced airline tickets purchased that were first class or business class, Butte said, but she added that the platform has since seen an acceleration as uncertainty has lessened.

Airfare prices have also declined so far this year, which means business and consumers alike are spending less on plane tickets. Airfare fell 3.5% in June from a year earlier while inflation overall rose, according to the Bureau of Labor Statistics.

GBTA CEO Suzanne Neufang said during an interview that CFOs have not cut travel spending off entirely, but are looking for efficient ways to get employees on the road. This may look like booking multicity trips, scheduling multiple meetings per trip or booking fewer trips per month, she said.

Neufang said the business travel industry has been focused over the past five years on making sure every trip has a purpose and delivers a return on investment.

“Gone are the days when there’s really frivolous business traveling,” Neufang said.

The new findings on business travel spending also come as airlines are reporting their quarterly earnings.

When Delta reported earnings on July 10, Bastian said he expects both consumer and corporate confidence to improve in the second half of the year, creating an environment for travel demand to accelerate.

Delta and other airlines saw travel demand come in weaker than expected at the beginning of the year, especially from price-sensitive customers traveling domestically. Bastian said back in April that Trump’s trade policies were hurting bookings.

Bastian took a more positive tone this month, telling CNBC that corporate travel has stabilized as businesses have more clarity and confidence than they did earlier this year. But he said corporate travel is in line with last year, not the 5% to 10% growth Delta expected at the start of the year.

Meanwhile, Delta President Glen Hauenstein said on an earnings call this month that corporate travel trends are “choppy” and overall corporate volumes are expected to be “flattish” over last year.

United Airlines reported earnings last week. CEO Scott Kirby said during the company’s call with analysts that so far this month, the airline has seen a double-digit acceleration in business demand as uncertainty has declined.

Andrew Nocella, United’s executive vice president and chief commercial officer, added that the business traffic growth is “across the board” and not restricted to any singular hub or vertical, which he said reflects lessening macroeconomic uncertainty.

Southwest Airlines, Alaska Airlines and American Airlines are scheduled to report their quarterly results this week.

WASHINGTON — Bleach maker Clorox said Tuesday that it has sued information technology provider Cognizant over a devastating 2023 cyberattack, alleging that the hackers pulled off the intrusion simply by asking the tech company’s staff for employees’ passwords.

Clorox was one of several major companies hit in August 2023 by the hacking group dubbed Scattered Spider, which specializes in tricking IT help desks into handing over credentials and then using that access to lock them up for ransom. The group is often described as unusually sophisticated and persistent, but in a case filed in California state court on Tuesday, Clorox said one of Scattered Spider’s hackers was able to repeatedly steal employees’ passwords simply by asking for them.

“Cognizant was not duped by any elaborate ploy or sophisticated hacking techniques,” according to a copy of the lawsuit reviewed by Reuters. “The cybercriminal just called the Cognizant Service Desk, asked for credentials to access Clorox’s network, and Cognizant handed the credentials right over.”

Cognizant did not immediately return a message seeking comment on the suit, which was not immediately visible on the public docket of the Superior Court of Alameda County. Clorox provided Reuters with a receipt for the lawsuit from the court.

Three partial transcripts included in the lawsuit allegedly show conversations between the hacker and Cognizant support staff in which the intruder asks to have passwords reset and the support staff complies without verifying who they are talking to, for example by quizzing them on their employee identification number or their manager’s name.

“I don’t have a password, so I can’t connect,” the hacker says in one call. The agent replies, “Oh, ok. Ok. So let me provide the password to you ok?”

The 2023 hack caused $380 million in damages, Clorox said in the suit, about $50 million of which were tied to remedial costs and the rest of which were attributable to Clorox’s inability to ship products to retailers in the wake of the hack.

Clorox said the clean-up was hampered by other failures by Cognizant’s staff, including failure to de-activate certain accounts or properly restore data.